A branding guide has been developed to help chapters, lodges and section committees incorporate the Section W-1S brand into their communication materials. We are excited to share this resource and take one more step toward better and more unified Section communications. Please take a moment to download and view the branding guide, as well as the corresponding logo assets.

The guide gives direction for utilizing key section logo images: the diamond, the frame, the totem, the head, and the bar. The guide also provides guidance on color and font usage, as well as information about embroidery pieces, print materials, and other branded items.

We need your help to strengthen the Section W-1S brand as we move into the next few years. By using consistent brand elements and adhering to the published guidelines, we can create a strong, unified voice for our organization.

Feel free to reach out to branding@sectionw1s.org with any questions regarding the use of the section brand guidelines or resources.

  • Brand Guidelines
  • Brand Assets
  • Brand Resources
  • Color Palette
  • Typography

Brand Guidelines

While Section W-1S follows most Order of the Arrow branding guidelines, there are a few differences. Both guides are provided for you to reference. 

Brand Resources

The following resources with the section brand have been made available. Additional resources will be posted as they become available. 

*You must be sign into a Google account in order to copy and use the Google Slides template. Please contact communications@sectionw1s.org for assistance. 

Color Palette

Primary Colors

Section W-1S Red

HEX: #7b0000
RGB: 123, 0, 0

OA Red

HEX: #e31837
RGB: 227, 24, 55

OA Grey

HEX: #36454f
RGB: 54, 69, 79

OA White

HEX: #ffffff
RGB: 255, 255, 255

Secondary Colors

OA Grey 2

HEX: #e6e7e8
RGB: 23, 231, 232

OA Blue

HEX: #005596
RGB: 0, 85, 150

Typography

As noted in the brand guidelines, Section W-1S utilizes specific fonts in its brand. 

The following fonts are approved to be used with the Section W-1S brand: 

  • Order of the Arrow fonts (Museo Slab & Museo Sans or Rockwell & Gill Sans Light). 
  • Section W-1S Fonts (Roboto Slab & Open Sans)

The Museo Slab and Museo Sans fonts require users to purchase a license to use them. 

The Section W-1S fonts are free to use and can be downloaded on Google Fonts. They are also found in may text editing and graphic design tools.  

*Refer to the brand guidelines for the correct use of each font.